Holiday Promotional Ideas for Small Businesses
This time of year is a great opportunity to get in touch with your customers, that's why we're here with some tips on how you can make it easy!
The DART team has put together some resources for our small businesses to promote shopping local this holiday season. Below are a few tools, tips, and tricks.
Let us know what you’re doing so we can help share your holiday promotions!
Open Earlier – Stay open later to meet customer needs
Key dates locally:
- Black Friday - Nov 26
- Tree Lighting - Nov 26
- Small Business Saturday - Nov 27
- Parade of Lights - Dec 4
- Colorado Gives Day - Dec 7
Provide unique, in-store gift wrapping options
- Partner with a charity!
- Attract repeat customers with gift wrapping
Put together gift lists for shoppers to make it easy for them to shop with you
- Help your customers find the perfect gift with a holiday gift guide. Include a variety of ideas for different family members and price points.
- Share the gift ideas on your website, email newsletter, and social media.
Give customers the option to create wish lists in-store
- We’ve created a customizable template for you to fill, print, and have available to your customers.
Host sidewalk sales, doorbuster sales, and one-day-only events
- Discount with purchase of HOT items.
- Offer holiday-themed freebies: poinsettia, ornament, holiday treats, candy canes, etc.
Partner with other local businesses on promotions
- Hot chocolate, holiday beverages, or baked goods from a local restaurant for sale in-store.
Donate a percentage of sales to your favorite charity (and promote it)
- Give your customers another reason to come back with a coupon redeemable for a future purchase.
Don't forget the kids! Make it a family event
Host a watch party for the Parade of Lights
Have a scavenger hunt, provide hot cocoa, offer gift/craft making, etc.
- Provide an in-house layaway program
- Use social media to your advantage. Tag @MontroseDART
Create your own branded, Small Business Saturday social graphics!
- Visit the Shop Small Studio from American Express
- The winner could receive a gift card to your business or a surprise basket of goodies.
- 12 days of ugly sweaters
- Best holiday lights
- Silly holiday card photo
- Holiday pet pageant